How to Avoid Price War at Trading Industry

In this competitive market, sometimes we are trapped in price war. If we produce the product, differentiate and building the brand are the solution to avoid the price war, but as retailer sometimes we are confuse for differentiate the product because we are not produce the product and not build the product brand.

Most grocery store was not aware about their company focus, and they like to sell only the fast moving product which is very low profit without calculate the other cost to sell it. Sometimes they are not conscious until somebody else warn them or their cash flow is minus.

Here are the several tips to avoid the price war as retailer:

1. Provide supplement product with low cost, more or less is same quality but the product was not distribute very well in the market because the brand or the supplier.
2. Service your customer better than others. Specially in delivery and payment. big retailer mostly have problem with queue in cashier. Customer must wait 10-15 min to pay, this weakness could be your advantage by serving the customer better. The other chance is delivery, many big retailer don't have delivery facility so this is the chance to serve better.
   
3. Focus with one brand which is valuable. With focus selling one brand which is supplement the big brand, you can push the supplier to give better price or offering so when the other player sell the product, they don't have the facility like yours.
4. When you already selling the product better, try to be the distributor for the product so other player will withdrawn from the market or their cost higher then you.
5. Please don't lie to your customer even only one time, there will be second, third... and so on. After that, the customer doesn't believe in you again and your company will drawn slowly but sure.
6. Don't look the business from your side only, sometimes you must try to be the customer so you know what they want.
7. Promote your store not the product, because product promotion must handle by the manufacturer not you. Locate your promotion budget for your store like adding the air conditioner, giving the gift for valuable customer, etc.

I hope my experience will help you better and competitive with avoiding the price war.